Tokyo Girls Collection 2011 S/S – Fashion Brands

THIS POST AND PHOTOGRAPHS WAS PUBLISH ON TOKOYO FASHION.COM The Secdum Society are just informing you. With that said. Let’s Begin !

Harajuku was even more crowded than usual this weekend as girls from all over Japan converged for Tokyo Girls Collection, 2011 Spring/Summer. Over 25,000 Japanese fashionistas were expected to be in attendance at this edition of TGC’s day-long twice-a-year extravaganza. Much more than just a 5+hour non-stop fashion show, Tokyo Girls Collection is also a live music festival featuring some of the hottest bands in Japan, it’s a place where you can see hundreds of Japanese celebrities/idols in person, and – most famously – TGC is one of the world’s biggest group shopping parties.


While other designers and fashion events around the globe struggle with how to modernize catwalk shows in the new always-on, instant-communication, short-attention-span world, TGC solved that problem long ago. When girls see an outfit they like on one of the Tokyo Girls Collection catwalks, they don’t have to wait a year for it to hit the stores. In fact, TGC attendees’ biggest worry is whether the item they want will already be sold out by the time they type the URL for the online shop into their cell phone – while standing on the floor of the event with music pounding alongside thousands of other screaming girls!


Tokyo Girls Collection is getting more hype with each passing year, and that means that everyone wants to be a part of it. While the brand lineup still leans heavily toward the “real clothing” that many hip young Japanese girls wear on the street every day, we were surprised to see the addition of some higher brands for the 2011 S/S event. Who would have ever thought we’d see Gucci, Fendi, and Yves saint Laurent at TGC? But, there they were, right alongside Love Drug Store, Cecil McBee, and Laisse Passe. Wow!

Part of the fun of Tokyo Girls Collection – besides the music and shopping – is that the runway shows are packed with famous magazine models and Japanese celebrities. This year’s list of runway models was as impressive as ever, with just about everyone who’s anyone in the Japanese magazine modeling world. A few of the known names included Anna Tsuchiya, Tsubasa Masukawa, Ellie Rose, Ai Haruna, Vivian Hsu, Miki Fujimoto, Rikako Sakata, Devin, Juliana, Maiko Takahashi, Fiona, Reina Triendl, Nanaka, Yumiko Hara, Kiko Mizuhara, Mily, Melody Yoko, Rina, Yurico, Lie, Leena, Chikako Watanabe, Kayo Sato, Hinano Yoshikawa and many more.

As we watched the Tokyo Girls Collection 2011 Spring/Summer shows, we tried to keep an eye out for trends. Basically, we saw a number of things that are pretty literally “Spring”, and many that were popular in Spring 2010 (straw bags, long flower dresses, marine-influence, floppy hats). We also saw a few trends that seem to be bigger this year than in the past (high-waisted shorts, gray knee-high socks, wide straight-leg denim pants). Rather than try to explain or describe what was happening on the runway, we’ll just show you our exclusive pictures so that you can see for yourself. If you notice any trends that we missed, or if you have any opinions on the ones we did mention, please let us know in the comments at the bottom of the article!

This is our second of three reports on Tokyo Girls Collection 2011 S/S. Make sure you also take a peek at our 50+ Tokyo Girls Collection Street Snaps and our exclusive pictures of the TGC K-Pop and J-Pop bandsand other special events.

As usual, you can click on any of the 175+ pictures below to see high resolution versions.




Secdum ❤


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